No and low-alcohol drink (NOLO) popularity has surged rapidly, with 44% of all UK adults—and nearly 49% of young adults—now using these alternatives to moderate their drinking.
No and low-alcohol beers have moved from niche to mainstream. For brewers they are no longer a January product or a small fridge option for non-drinkers. They are part of a broader moderation trend, with the UK no and low alcohol beer sales reported to have reached record levels in 2025.
Market Trends
Rising Sales: A record 140 million pints of no- or low-alcohol beer are sold in the UK yearly.
Pub Availability: Around 86% of UK pubs now offer at least one no- or low-alcohol beer choice.
Draught Options: About 8% of pubs selling these alternatives now offer them on draught.
Major Production: Large facilities, such as AB InBev’s plant in South Wales, produce massive volumes of de-alcoholised global brands like Budweiser, Corona, and Stella Artois.
Likewise Guinness 0.0 have experienced a surge in popularity, however Welsh brewers have also stepped up to the mark.
Since launching in 2019 Drop Bear Brewery in Swansea has become one of the UK’s fastest-growing alcohol-free breweries and we now own the UK’s largest alcohol-free brewery
Likewise Dirwest in Cowbridge is getting a name for itself and established breweries like Tenby Brewing have launched low strength beers. Brains Brewery have a 0.5% IPA called No Brainer. Innovative Cleddau Brewing brew the same beer, ‘Hi and Low’, one at around 5% and one at 2%, same beer but different strengths.
You’ll find a selection at the Wales Ales Wall of Beer at Pyle Garden Centre or order via our website www.walesales.com.
